Tracy Reese- Spring Collection

Facebook Thumbnail

Tracy Reese spring 2012 collection offers plenty of dresses
Lace and sheer create a feminine look in Tracy Reese's spring collection
Tracy Reese mixes patterns in her spring collection
Designer Tracy Reese

By Linda Miller

Edgy really isn’t designer Tracy Reese’s thing. She prefers clothes that are more feminine, even girly. She’s happy fashion trends are swinging back in her favor, but even when they don’t, she doesn’t veer far from who she is and what she loves.

“It’s important to stick with what you do best,” she said before a Dallas runway show featuring her spring 2012 collection. “We bend and flow but stick to our core.”

Reese was guest designer at the Dallas Market Center’s apparel and accessories market in late October. Her spring collection is a pleasing mix of florals and lace, colors inspired by nature and easy-to-wear dresses, many of which stretch to the ankle.

A 1984 graduate of Parsons School for Design, Reese’s resume includes stints at Magaschoni and Perry Ellis. In 1998, she launched her own collection of sophisticated, feminine pieces in interesting prints. She quickly became known for distinctive looks that ooze charm and luxury.

Fashion and design are a natural fit for Reese. As a child, she was inspired by her style savvy grandmother and mother, who taught her to sew and encouraged her to design her own clothes. That passion has developed into a successful business. And it didn’t stop with just one collection.

The same year she launched her namesake collection she also introduced plenty by Tracy Reese, featuring a similar basic design aesthetic with a bohemian touch. And then came frock!, a collection of fun and flirty dresses that transition from day to evening.

Her brand now includes shoes, belts, handbags, candles and home accessories. “We’re trying to keep it to categories we’re passionate about,” she said.

That helps her stay focused in a retail environment that offers sales every other weekend and where discount seems to have become the norm. “America has grown used to shopping at Walmart and Target,” she said.

“Our goal is to have merchandise compelling enough that people will pay full price. Women who buy our clothes are pretty loyal, and we as manufacturers don’t let them down.”

Such loyalty is rewarded with timeless and wearable clothes that evoke Reese’s eye for color, pattern and detail. She has a knack for knowing what women want to wear. Her distinct looks have been described as modern craftsmanship with vintage flair.

“I don’t like to design things you can only wear once,” Reese said.


You can follow Linda Miller on Twitter: @OKStyle or at her blog:







Post Viewed 1,843 Times.