5-2-1-0 Event Teaches Families “Numbers to Live By”

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Metro kids and families will soon learn “Numbers to Live By” through 5-2-1-0, a new community health campaign set to launch with an official kickoff event Oct. 7, noon to 4 p.m. at the Myriad Gardens.  The campaign sponsored by the YMCA OF GREATER OKLAHOMA CITY in partnership with the Wellness Now and Oklahoma City-County Health Department (OCCHD), is aimed at bringing awareness to the daily guidelines for nutrition and physical activity.

  • 5 or more fruits or vegetables
  • 2 hours or less of screen time
  • 1 hour or more of physical activity
  • 0 sweetened beverages.

“The 5210 message is simple, clear and represents some of the most important steps families can take to prevent childhood obesity,” said Angela Jones, Director of Health and Wellness Initiatives at the YMCA OF GREATER OKLAHOMA CITY.  “We intend for the 5210 event to become an annual opportunity to get outside, as a family, in one of the most beautiful areas of our community.  This day is about removing barriers to exercise and eating well and about creating a healthy family home.”

The 5-2-1-0 event is free and open to the public.  Children of all ages can take part in a scavenger hunt and win 5-2-1-0 prizes by participating in many interactive games, activities and fun demonstrations. Activities include family Zumba, kite flying, Frisbee throwing contests and a wide variety of field games. Additionally, the event will offer demonstrations on how to make healthy parfaits and baby food. There will be opportunities to learn about home gardening and participants will leave with their own vegetable plant. About 500 families are expected to attend.

“Wellness Now is excited to promote 5210 in Oklahoma City and County to encourage healthy eating and active living,” said Jamie Dunnington, Wellness Now supervisor. “Children, youth and families can expect fun, hands-on activities at our 5210 event.

Over the next year, the Y, Wellness Now and OCCHD plan to roll out the 5210 campaign to Oklahoma City and County residents through a website, a physician toolkit and school toolkit.  Looking ahead to years two and three, additional 5210 toolkits will be developed to align health messaging across all sectors and extended family resources.

“These 5210 resources will be easily accessible, open to public use online and will promote a consistent and penetrating message to families and communities,” Jones said.

Several communities across the country have already seen success with the 5210 campaign.  The concept was originally developed by the State of Maine with the Let’s Go project, a community-based initiative to promote healthy lifestyle choices for children and families.  A collaboration of public and private partners launched the award-winning project centered on the 5210 message.

The 5210 message is based on a framework of evidence-based health behaviors associated with healthy weight in children. The U.S. Center for Disease Control (CDC) has targeted these behaviors as priorities for obesity prevention and control.  The 5210 message and related slogans are now used in 50% of national social marketing campaigns to promote healthy lifestyles and prevent childhood obesity, according to recent research.

The Nemours Child Health Systems has also developed a similar comprehensive initiative across the state of Delaware and other states are doing the same. The initiatives have developed, disseminated and evaluated healthy living resources such as educational materials, webinars and workshops for clinicians, teachers, early childhood care providers, employers and other community groups.

Recently published articles have shown the success of such campaigns in promoting healthy lifestyles. Partners joining with the Y, Wellness Now and OCCHD in the local 5210 kickoff event include: Transition Oklahoma City, Central Oklahoma Turning Point, Food for Thought Learning Institute, Sierra Club and Allied Arts.

The Y

The Y is one of the nation’s leading nonprofits strengthening communities through youth development, healthy living and social responsibility. Across the Oklahoma City Metro, 12 Ys engage 146,000 men, women and children – regardless of age, income or background – to nurture the potential of children and teens, improve the nation’s health and well-being, and provide opportunities to give back and support neighbors. Anchored in more than 10,000 communities across the country, the Y has the long-standing relationships and physical presence not just to promise, but to deliver, lasting personal and social change. ymcaokc.org.

Wellness Now

Wellness Now is a community-led initiative of individuals and organizations who share a vision to improve the health and wellness of Oklahoma City and County.  The initiative has developed into a Coalition of partners committed to making changes to create a healthy and well community.  The heart of Wellness Now is the Coalition’s workgroups.  The Wellness Now workgroups are made up of health champions who have made changes in the community that make healthy living easier.  TOGETHER we can change the way we live.  JOIN us to create a healthy and well Oklahoma City & County.  www.occhd.org/wellnessnow

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